Half It

Project May 2010

a studio-based experience that places emphasis on materiality, and the nature of physical experience as mediated through the design, production and physical manifestation of things.

I've created a series of one off products that enter a ‘new’ kind of design genera (not the usual ‘bigger, better, faster selling designs’). I want this series of products to bringing engagement but also to be insightful!

With halving products symmetrically, and down the new revealed edge I’ve applied a modern crisp finish. With the products being divided, there are two of them, so, instead of having one neglected old one, there are two new desirable products. New value is given through the process of rescuing, the manipulation and the deliberate change.

I chose objects that will still function in their half state, but with a slight sacrificed utility to them. With the objects still functioning in their half state – it makes the viewer question; How much do we have? What is actually necessary? what is actually needed?

I completed this process because; in our society we have enough objects and products ready available, we don’t need to keep producing new ones, so with this process - twice as many new objects can be obtained from neglected old ones.